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  Shopper, Buyer, and Consumer Behavior
 

Shopper, Buyer, And Consumer Behavior

by Dr. Jay D. Lindquist, Dr. M. Joseph Sirgy

  Price : Rs 329.00
  Your Price : Rs 279.65
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  Cbites offer tidbits of information about marketing practices, interesting research findings, and company anecdotes that bring additional life and colour to the material. Team Talk at the end of each chapter gives you realistic and engaging ways to discuss, review, apply, and comprehend chapter concepts. These are not ordinary discussion questions. They involve you in the marketplace and often in thoughts and observations about your own behavior as a consumer. Workshops at the end of every chapter are scenarios and projects that give you practical, manageable tasks that provide a hands-on feel for where “consumer behavior rubber meets the marketing road.” Features ü The book forms the base for marketing strategy formulation through detailing how consumers shop around, buy and consume. ü Not just individual consumer, family and organisational behaviour also studied. ü Up-to-date coverage. The text is concise yet thorough, practical and ‘on-theory’. ü ‘Marketplace boxes’ spread throughout the book provide interesting insights into real life situations. ü Each chapter begins and ends with chapter spotlights, key terms annotated, Review questions, team talk, workshops and notes at the end. ü Instructor’s Manual includes sample lesson plans, important topics, inclass teaching ideas and suggestions. Table of contents Part 1 The Consumer in the Marketplace Consumer Behavior and Marketing Management Part 2 The Consumer as Decision Maker Problem Recognition and Information Search Alternative Evaluation and Choice Alternative Evaluation, Planned Versus Unplanned Purchasing, Choice Consumer Choice and Shopping Behavior Consumption and Post-Purchase Behavior Part 3 Psychological Influences on Consumer Decision Making Symbolic Consumption, Self Image, and Personality Symbolic Consumption Self Image Personality Personal Values, Consumer Lifestyles, Relationships Memory, Learning, and Perception Memory, Learning, Perception Motivation, Emotion, Mood and Involvement Consumer Motivation, Emotions, Mood, Involvement Beliefs, Affect, Attitude, and Intention Beliefs: Cognitive Component of Consumer Attitude, Affect: Emotive Component of Attitude, Intention: Behavior Component of Consumer Attitude, Attitude-Behvior Consistency Communication and Persuasion Content and Audience Decisions, Communication Effects, Source Factors, Message Form, Media Factors Part 4 Sociological Influences on Consumer Decision Making Cultural Influences: Perspectives Cultural Influences: Generalizations and Cross-Cultural Perspectives Subcultural Influences , Social Class and Reference Group Influences Household and Family Influences Part 5 Special Topics Regulation of Marketing Practices Consumer Behavior and Society The Consumer Society, The Dark Side of the Consumer Society, Social Responsibility and Marketing, Organizational Buying and Diffusion of Innovation.
 


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