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Colors elicit diifferent emotions or reations - blue, dominance and respect; yellow, caution or inexpen-siveness; orange, power and afford-ability; brown informality; and white, goodness and purity. In addition, certain color affect health. The color blue, for example, lowers blood pressure and increases learning comprehension, while babies cry more and temperamental people explode most quickly in rooms painted yellow. ISBN : 81-7021-590-0
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