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Rural Marketing: Targeting the Non-Urban Consumer

	Rural Marketing: Targeting The Non-Urban Consumer by Sanalkumar Velayudhan
	Price : Rs 450.00
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	Extensive research data and critical insights into the psyche of the unique rural customer with ways of researching them makes this book a must read for all the marketing managers of companies trying to get a foothold in upcountry regions. ISBN 076199565X
	Pages : 200

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