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Rural Marketing: Targeting The Non-Urban Consumer
by Sanalkumar Velayudhan
Price :
Rs
450.00
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Rs
450.00
0
Extensive research data and critical insights into the psyche of the unique rural customer with ways of researching them makes this book a must read for all the marketing managers of companies trying to get a foothold in upcountry regions. ISBN 076199565X
Pages : 200
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