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Managing India`S Small Industrial Economy: The Catalytic Role Of Industrial Counsellors And Policy Makers
by V.Padmanand, V.G.Patel
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240.00
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This is an indepth and comprehensive guide to solving the problems faced by small and medium enterprise in today`s fast changing business environment. What makes this book really engrossing is the continual interweaving of logical reasoning with analytical charts and understanding entrepreneurial perceptions in realising their true potential. Th acase studies of some SMEs in the textile sector, chemicals as well as machine tools are an eye opener and serve to guide the reader in order to avoid the pitfalls and mistakes made by the units. The dynamics and uncertainties of the market environment in which teh small scale sector operate are such that the entrepreneur will have to gear up for a survival strategy, and look for applied solutions. That`s where this book may come handy. ISBN 0761932143
Pages : 216
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