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  New Product Planning
 

New Product Planning

by Kenneth B. Khan

  Price : Rs 540.00
  Your Price : Rs 540.00
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  This book is a concise, comprehensive and balanced treatment of the fields of new product planning which integrates product development and product managementin a common framework. With its innovative and interdisciplinary approach, this book will appeal to marketing professionals, product managers and brand managers. ISBN 8178290251
 


Pages : 251
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