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Marketing Channel Management: A Customer-Centric Approach

	Marketing Channel Management: A Customer-Centric Approach by Pinfgali Venugopal
	Price : Rs 240.00
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	In this well written book, Venugopal attempts to give reader a new thinking in a specialized area in marketing-channel management. The book provides a balanced presentation of the conceptual and implementation aspects of channel management. It will serve as a handy reference for professionals and students of marketing and business management. ISBN 076199551X
	Pages : 188

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