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Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen`s AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE provides comprehensive, sophisticated coverage of both classic and current practices in air transportation management. The authors deftly guide students through the "ins and outs" of the air transportation industry, as well as through the details of management functions within airlines. This edition places greater emphasis on the global airline industry, with such topics as airline passenger marketing, labor relations, financing, and heightened security precautions integrated throughout the text.Table of ContentsPreface. Part I: AN INTRODUCTION TO AIR TRANSPORTATION. 1. Aviation: An Overview.2. Historical Perspective.3. Air Transportation: Regulators and Associations.4. The General Aviation Industry.Part II: STRUCTURE AND ECONOMICS OF THE AIRLINES. 5. The Airline Industry.6. Economic Characteristics of the Airlines.Part III: MANAGERIAL ASPECTS OF AIRLINES. 7. Airline Management and Organization.8. Forecasting Methods.9. Airline Passenger Marketing.10. Airline Pricing, Demand, and Output Determination.11. Air Cargo.12. Principles of Airline Scheduling.13. Fleet Planning: The Aircraft Selection Process.14. Airline Labor Relations.15. Airline Financing.Part IV: THE INTERNATIONAL SCENE. 16. International Aviation.Appendix: Career Planning in Aviation.Glossary.Index.About the AuthorsDr. Alexander T. Wells is an adjunct professor of aviation business administration in the College of Business at EmbryRiddle Aeronautical University. His career in the aviation industry began in 1960 and over the next 12 years he held posts in various segments of the air transportation industry. Entering academia in 1972, he taught and authored nine textbooks in the field of air transportation during the subsequent 30 years. In 2000 he was awarded the University Aviation Association`s Dr. Frank E. Sorenson award for outstanding achievement of excellence in aviation research scholarship.
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